Prūf’s product labels and in-store information cards go beyond strain names and THC content to include extended terpene and minor cannabinoid details—a point of pride for Prūf’s Director of Production Science Jeremy Plumb. A long-time cannabis activist and researcher whom Willamette Weekly once qualified as “the smartest guy in the room,” Plumb leads Prūf’s R&D projects. He is most passionate about the cultivation environment’s impact on a cultivar’s cannabinoid and terpene profile (aka phytochemistry). “I live to find a correlation between changing environmental conditions and various phytochemical outcomes,” he says...

Powered by obsessive learning and knowledge, we’re optimizing growing techniques to ensure product integrity, meticulously mapping genetic compositions that offer complex plant diversity, and inspiring what’s possible in the cannabis industry...

Plumb can recreate a bright, dry, and hot environment to emulate Kabul, or a more humid environment to mimic something more equatorial. This, Plumb is finding, has dramatic effects on how the cannabis grows and expresses cannabinoids. That malleability manifests outdoors as well. “If you give four different growers a genetic duplicate, they go into their different environments,” Plumb says...

Astral Works is a next-generation ‘Type 2’ (mixed ratio of CBD:THC) plant featuring a rare terpinolene-dominant nose, more nuanced and complex effects on the body and subtle notes of dank mango...